Madura

Madura

Austronesian

Madura, Indonesia

Ombèng Sasi – The Rhythm of the Waves

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Language Overview

Madura is an Austronesian language, spoken predominantly on Madura Island and some parts of East Java, Indonesia. It has around 13.6 million speakers. Besides Indonesia, there are Madurese communities in Malaysia and Saudi Arabia.
Market Insights
In Madura regions, digital media consumption is on the rise, with a preference for local television, radio, and social media. Popular content includes traditional music, local news, and entertainment.
Cultural Context
Madurese culture emphasizes respect and social hierarchy, which is reflected in its language use. Formal and informal registers are distinct. Cultural taboos include direct criticism and discussing sensitive social issues.
Writing System and Typography
The Madurese language uses the Latin script with some additional diacritics. Text flows left-to-right. Typography considerations include the use of specific diacritics for proper representation.
Phonetics and Phonology
Madurese phonetics feature a range of nasal sounds and a notable absence of the ‘th’ sound common in English. Non-native speakers often find the nasal sounds challenging to master.
Grammatical Structure
Madurese follows a subject-verb-object (SVO) structure. It has a simple tense system, with less emphasis on time compared to English. Gender is not grammatically marked.
Media and Text Layout
Text in Madurese tends to expand by about 10-15% compared to English. Subtitle syncing can be challenging due to longer words. Recommended character count per line is approximately 30-35 characters.
Localization Challenges
Common pitfalls in translating Madurese include inadequate consideration of formal and informal registers. There are few documented case studies of multimedia localization in Madurese.
Technical Considerations
Madurese requires specific encoding for its diacritics. There are potential issues with text rendering in certain software, especially older versions.
Other information
Madurese is known for its unique oral literature, including the ‘carita’ (stories) and ‘pantun’ (poems), which are central to its cultural expression.
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