Austronesian
Makasar, Indonesia
“Lautan Bahasa – The Ocean of Language”
0M
Speakers
mak
Language Overview
Official Name: Makassarese. Family: Austronesian. Predominantly spoken in South Sulawesi, Indonesia. Native Speakers: About 2 million.
Market Insights
Rise in digital content consumption, especially among the youth. Traditional and modern media coexist. Interest in local news, culture, and entertainment.
Cultural Context
Hierarchy and respect are integral. Use of different speech levels based on social status. Sea and maritime culture heavily influence language and expressions.
Writing System and Typography
Lontara script, specific to the Bugis-Makassar languages. LTR text flow. Unique typography considerations due to script’s curves and angles.
Phonetics and Phonology
Complex stress patterns and vowel length distinctions. Non-native speakers often find intonation patterns challenging.
Grammatical Structure
SOV sentence structure. Tense is not grammatically marked. Plural forms are often context-based. Distinct from Indonesian in structure and vocabulary.
Media and Text Layout
Translation tends to contract text by about 5-10%. Subtitles require careful consideration for spacing due to script. Recommended character count per line: 20-25.
Localization Challenges
Accurate cultural representation in translations is a challenge. Adapting traditional expressions for modern contexts.
Technical Considerations
Support for Lontara script in digital platforms is limited. Need for high-quality font rendering for readability.
Other information
Makassarese proverbs and folklore are a rich part of the cultural heritage.
Our Human Voices
https://flowficiency.com/demo/voice-player/en_US?lang=#N/A
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